- Page d'accueil /
- Kindle Store /
- Kindle eBooks /
- Affaires et argent /
- Business Development & Entrepreneurship /
- Entrepreneurship /
- Management /
- Indian Icon: A Cult Called Royal Enfield
0 ratings
Numéro d'article:
143127699
Indian Icon: A Cult Called Royal Enfield
Numéro d'article:
143127699
BIF 146614
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from États-Unis
En stock
Importé depuis la boutique USA
QTY:
Ce produit n'est pas livré par Ubuy et peut prendre au minimum 10 jours pour être livré. Il se peut que nous annulions le produit de la commande et que nous vous remboursions si un problème survient avec la livraison de ce produit.
Transaction sécurisée
Ubuy s'engage à protéger votre sécurité et votre confidentialité. Notre système avancé de sécurité des paiements garantit la confidentialité en chiffrant vos informations lors de la transmission grâce aux protocoles AES (Advanced Encryption Standards) et SSL (Secure Socket Layer). Vos coordonnées de paiement sont 100 % sécurisées car nous ne partageons pas vos informations de paiement avec des vendeurs tiers.
Nos meilleurs partenaires logistiques
Few brands inspire the kind of devotion that an Enfield does.
Livraison
rapide
Retour
gratuit*
Emballage sécurisé
Produits 100 % originaux
Conformité PCI DSS
Certifié ISO 27001
Note: Step Down Voltage Transformer required for using electronics products of États-Unis store (110-120). Recommended power converters Acheter maintenant.
Détails du produit
- About the BookTHE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD,Royal Enfield. More than just the brand name of a legendary bike!Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.About the AuthorAmrit Raj was a national editor with Mint and led the newspaper’s national corporate bureau till April 2019. He wrote extensively on Indian corporates, family businesses and other corporate matters. He is currently pursuing a senior role at a technology company.
| Publisher | Westland Business |
| Publication date | December 21, 2022 |
| Language | English |
| File size | 9.6 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 322 pages |
| Page Flip | Enabled |
| Item Weight | 0.1 lbs (50 grams) |
DESCRIPTION DU PRODUIT
Indian Icon: A Cult Called Royal Enfield
Vous avez une question ? Chattez avec nous
Questions et réponses des clients
-
question:
What makes Royal Enfield motorcycles special?
répondre: Royal Enfield motorcycles are known for their distinctive look, feel, and the iconic sound of their engines, which creates a strong emotional connection with riders. -
question:
Who played a significant role in revitalizing Royal Enfield?
répondre: Vikram Lal and his son Siddhartha Lal both played crucial roles in revitalizing the brand in the 1990s and 2000s. -
question:
What does the book cover about Royal Enfield?
répondre: The book chronicles the history, challenges, and transformations of Royal Enfield, highlighting key figures and events that shaped the brand.
Management Editorial Review
Aucune critique éditoriale trouvée
Avis et évaluations clients
278 évaluations des clients
-
5 étoile
73%
-
4 étoile
20%
-
3 étoile
5%
-
2 étoile
1%
-
1 étoile
1%
Donnez votre avis sur ce produit
Partagez votre avis avec d'autres clients
Avantages
- Engaging storytelling
- Beautiful photography
- Rich history of Royal Enfield
- Insightful interviews
- High-quality production
Les inconvénients
- Some sections could be more detailed.
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Paiement sécurisé
Global Delivery
Easy Returns
Genuine Products
Related Categories
Historique des prix du produit
Informations importantes
- Limitations : Pour les produits expédiés à l'international, veuillez noter que toute garantie du fabricant peut ne pas être valide ; les options de service du fabricant peuvent ne pas être disponibles ; les manuels, instructions et avertissements de sécurité des produits peuvent ne pas être dans les langues du pays de destination ; les produits (et les matériaux qui les accompagnent) peuvent ne pas être conçus conformément aux normes, spécifications et exigences d'étiquetage du pays de destination ; et les produits peuvent ne pas être conformes à la tension et aux autres normes électriques du pays de destination (nécessitant l'utilisation d'un adaptateur ou d'un convertisseur le cas échéant). Il incombe au destinataire de s'assurer que le produit peut être importé légalement dans le pays de destination. En cas de commande auprès d'Ubuy ou de ses filiales, le destinataire est l'importateur officiel et doit se conformer à toutes les lois et réglementations du pays de destination.
- Tous les produits listés sur Ubuy ne sont pas à vendre, Ubuy étant un moteur de recherche mondial. Les produits sont soumis aux réglementations en matière d'exportation et de commerce.
BIF 146614
Ce produit n'est pas livré par Ubuy et peut prendre au minimum 10 jours pour être livré. Il se peut que nous annulions le produit de la commande et que nous vous remboursions si un problème survient avec la livraison de ce produit.
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Transaction sécurisée
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Nos meilleurs partenaires logistiques
Livraison transfrontalière la plus rapide
Caractéristiques et avantages
- Royal Enfield has a rich history dating back to the 1950s.
- The brand represents more than just motorcycles; it embodies a cult following.
- Leadership changes in the 1990s revitalized the brand's image and performance.
- Engaging storytelling showcases the struggles and triumphs of Royal Enfield.
- Behind-the-scenes narratives unveil the competitive dynamics in the motorcycle industry.
- The book offers insights into the journey of creating a premium consumer brand.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.